When the market has changed?
- When a competitor is established as the de facto market leader?
- When your best prospect has bought from a US-based competitor?
- When your competitor has been acquired by a larger company?
What would you prefer to say?
- "We are thinking of opening a US office."
- "If you give us your business we will open a US office."
- "We have opened a US office so we can provide the best possible support to our US customers."